Story By: Sol Tucker
Photos By: Sol Tucker
With all of the election focus just 60 days away, why not take a look at it from the fun side of things and toss a little rum in there and okay, a tour bus too and a baseball game. What could be better, well according to Diageo Owned Captain Morgan, someone under the 35 having the ability to run for President.
Yesterday, Captain Morgan wrapped up their #under35potus bus tour, that included cities such as Los Angeles, Chicago and its final stop in D.C to showcase their push that why not have someone under the age of 35 run for President?
“It’s no secret that millennials have gradually been disengaging from the political process,” Adrienne Cuschieri Grooms, a 33-year-old senior brand manager for Captain Morgan, said in a statement. “The fact that there are very few elected under-35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better. It’s not like we’re trying to create change for the sake of change. This is a very real and important issue. Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country — why shouldn’t they be able to be president of the United States?”
So why not take the tour to some of the stadium of the greatest past time and encourage them to join the movement and sample some Captain at the same time? Sounded like a great idea to us. We were on board with seeing the mission behind their effort, which included a decked out bus complete with a large wall of Captain Morgan, faces of their candidates and of course, their own take on the oval office with their large tour logo on the floor.
Under Obama administration rules, if petitions gather 100,000 signatures in 30 days, the White House will issue an update on the request within 60 days. This campaign targets people of legal drinking age, ages 21 and older. With the conclusion of the tour in D.C, we should know very soon the final results of their petition.
Captain Morgan’s biggest push from this tour is that its video featuring their candidates had paid digital support to boost the campaign. Their push as part of the video was to feature high-achieving under-35-year-olds that included people such as Ben Lerer, CEO of Thrillist; Tiffany Pham, CEO of Mogul, a digital hub for women; Mickey Meyer, who co-founded the online comedy network Jash; Elliot Sanchez, founder of mSchool, an education technology company; and Dan Friedman, founder of Thinkful, an online school for software engineering.
The entire campaign over the summer came from the numbers of millennials overtaking baby boomers as the nation’s largest living generation, according to population estimates released earlier this year and cited by the Pew Research Center.
For those who really don’t keep up with statistics, Millennials, are considered anyone aged 18 through 34 in 2015, number 75.4 million, while there are 74.9 million baby boomers (ages 51 through 69), according to Pew.
While many of these numbers are purely stats, Captain Morgan has always been known as the fun branded liquor that delivers something different. So why not make a difference with someone who can lead the country toward the population of the age group that has the highest number of the population who is eligible to vote.